Very often, small businesses are cooler and better than big companies. We aren’t saying that large companies may not have the virtues and features of small businesses, but it is true that they often forget what can make enterprises stand apart. If you are the owner of a big company, you should copy the right attitude that many small businesses have, and don’t be mislead into thinking this is impossible or even very hard. You probably know of the GLOCAL concept: Global+Local. You know, of course, why you must be Global, due to the markets and competitiveness, but you should make an effort to be Local as well.

This means that you should learn from those businesses that have managed to reach the hearts of their customers and become competitive firms because they have learned the importance of satisfying needs. And, of course, innovation is the keyword to make your business succeed, and is present in small businesses. Pay attention to these tips that are typical of small businesses, and incorporate them where you can in your company.

Small business but international: successful businesses

If you are an entrepreneur and you want to go down the path to success, you should diagnose your company first to pinpoint your strengths and weaknesses. Here is our method on how to diagnose your company, based on Bill Aulet’s method.

Many of the recommendations you will find here are features of small businesses. Here are some of them:

  • Customer service

This is one of the most important factors of any business. Small businesses may have better customer service simply because they are smaller and have less customers. The sale process today does not just end with the sale completed, it continues for a much longer period of time and this is the difference between companies that become preferred by consumers. There are many different markets and different customers, but it is clear that all consumers want to be treated well.

  • Engagement

Whether through social networks or not, engagement is the secret ingredient to success. Making customers feel part of your company is a hard task but it is the key to become a love mark. Coca Cola, Oreo or Facebook are not small businesses but their engagement with customers is very high and they are, by now, global and succesful companies.

  • Closeness

If you are close to your customers, you are familiar with their needs. Huge companies that live in another reality far from the real world, will fail for sure. We discuss this in a previous post: proactivity, adaptation and action. This is the path to success. Your strategies must be alive and prepared for change, but if you don’t watch and understand your environment, you won’t be able to make decisions in order to improve your company.

Entrepreneurs that want to transform their local enterprises into global companies must bear in mind these features of small businesses.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]