Valencian Global has organized yet another internationally acclaimed event aimed at spurring on ambitious entrepreneurs, CEOs and any executive management teams from innovative companies that are quickly developing. On Monday 20th and Tuesday 21st October a course will be held at the SH Valencia Palace Hotel with an emphasis on the importance of effective product marketing leadership; the ability for companies to clearly define who their target customers are and listen to the voices of those customers. This is what separates the truly extraordinary companies from the simply mediocre ones. This detailed top quality seminar for entrepreneurs, CEOs and senior sales executives will include lectures with case studies, interactive discussions, participants’ presentations and, last but not least, the opportunity to lay the foundation for a considerably enhanced marketing plan and ongoing capability.

The workshop will be led by two outstanding experts in the business field, namely William K. Aulet and Kenneth P. Morse, so rest assured you will find yourself in very capable hands once the seminar is underway. Events like these are a fantastic opportunity for innovative and fast-growing companies to really take things to the next level.

The importance of effective product marketing leadership

Business experts from all fields and corners of the globe never cease to stress the importance for companies to articulate who makes up their target audience and developing a plan which aligns the organization’s resources in order to offer remarkable value. The true path to sustained business success is found by outlining a plan that manipulates a company’s assets to produce elite goods or services. In this two day event, those who attend will discover tested techniques that will result in such a plan; one that renders exponential growth in revenues and profits.

This workshop is designed to accommodate both new and experienced entrepreneurs alike, along with their respective management teams, to gain alternate perspectives on their businesses. This will challenge them in ways they might never have thought about before, leading to an enhancement of their culture and their sheer capabilities. As will be discussed in the workshop, it is also imperative for business directors to be as efficient as possible in shaping an outward orientated company.

About the workshop leaders

For those of you who may not know much about those leading the seminar on behalf of Business Innovation, here is some background information on them to put you at ease.

William K. Aulet

We’re talking about a businessman with a truly stellar resume here; he is a highly successful business leader with over 25 years of experience in many fields related with high technology business operations, product marketing and financial strategies. Here are the facts pertaining to his professional career:

  • Bachelor in Engineering from Harvard University.
  • Master in Management Sciences from MIT.
  • Currently a senior lecturer at the MIT Sloan School of Management.
  • Managing Director of the Martin Trust Center for Entrepreneurship.
  • Chairman of the MIT Clean Energy Prize.
  • Author of “Disciplined Entrepreneurship“.

Kenneth P. Morse

The other leader at this workshop also has a resume that would impress anyone; he has been a high performance leader in high tech sales and sales management on a global level for over 35 years, so it would probably be best to summarize his professional positions and many achievements as well:

  • Bachelor of Science from the MIT Sloan School of Management.
  • MBA from Harvard Business School.
  • Serial Entrepreneur, Business Angel and Global Sales Veteran.
  • Chairman and CEO of Entrepreneurship Ventures Inc.
  • Member of the National Advisory Council on Innovation & Entrepreneurship (NACIE) in Washington.
  • Member of the Telefónica Disruptive Council.
  • Visiting Professor at the ESADE Business School.
  • Founding Managing Director at the MIT Entrepreneurship Center (1996 – 2009).
  • Member of the Board of Advisors for several ambitious startups.

In short, these experienced businessmen have spent many years doing what up and coming ambitious entrepreneurs are attempting to do, so if you have the chance to learn from them you should not hesitate to take full advantage of it. We’re talking about business veterans that any ambitious entrepreneur should feel privileged to learn from.

Key points of the event

  • The bottom line is that any company that truly aims to enjoy quick, profitable and sustainable growth must be able to bank on a solid marketing plan that can really only be outlined through Entrepreneurial Product Marketing (EPM). This workshop highlights this and offers all the tools required to achieve it.
  • As well as a plan, it is of the utmost importance to develop culture and capability for entrepreneurial marketing as there is no doubt it will be necessary to adapt to new market information.
  • The failure of most companies can commonly be attributed to a lack of focus. A successful, disciplined entrepreneur has to know which markets to select and when to deselect certain markets.
  • EPM is, essentially, the guiding beacon for your company; if it is optimal condition, then the rest of the company will follow suit.

 

The seminar will also be an invaluable opportunity for networking between the most prominent ambitious entrepreneurs. Valencian Global is in fact preparing a networking book to facilitate this process. So if you are interested in furthering yours and your company’s success, attending this workshop could prove to be a major turning point for you.