When you start a new business or when you want to improve your benefits trying to establish in a new market where you weren’t, you will need at least this two essential things:

  1. Innovation: Innovation requires passion, intelligence and especially courage to take risks. It is not only the research or development of a new and revolutionary technology. It is the discovery of a new way of doing things or make them better and in a different and improved way. Innovation happened, for instance, in traditional sectors such as tourism. This innovation came hand in hand with the Internet and when travel agencies began to sell exclusively online. New markets were opened and their sales strategies really changed but no technology was created or nothing special was built, just changed the way things were faced.
  2. Ideas: Ideas are not only about anything revolutionary or new, are also new ways to apply innovation, or how to reach a new target or even how to introduce a new product in a new market. Changing business models and transform them into more productive and efficient means thinking about new ideas.

So, how do we match Ideas and Innovation in entrepreneurship?

Obviously to face significant challenges at your business, investment is needed. If the originality of your ideas is very large and innovation that you are willing to face is significant investment will be relatively easy to find.

So, if you have ideas and think your products or services are innovative, what’s missing? The answer to this question is not so simple and not everyone knows the answer. Here is where many people fail and do not develop their projects. What you need at this point is a method, a discipline. Here is how can you know if your product and your company is ready to meet those challenges you’re up to. Explore other markets or change the business model of your company is a really hard and delicate task.

At Business Innovation we know how to solve this problems and we have a proved method that many companies have implemented: the 24 steps of Bill Aulet, which you met on this post. We have helped many enterprises in the past and we have transformed them into a global companies. Contact us if you want to know how.